The Marcel’s Story

In 1989, we introduced the concept of frozen yoghurt to South African shores. Since our humble beginnings in Stellenbosch, we have opened stores nationwide, established a foothold in the international market and become the proud supplier of a number of top private label retailers. Each lovingly created Marcel’s offering is made from real dairy, infused with live probiotic cultures, gluten-free and contains only natural or nature-identical flavours. We’re not just about mind-blowing taste, but also about valuing the overall experience and effect of our products on our valued customers.

Here’s to pleasing palates around the world, one fabulous frozen treat at a time!

The Proof is in the Pudding

While our products speak for themselves, our awards are equally impressive. We took top honours at the 2015 South African Dairy Championships, claiming the highest accolade as the SA Dairy Champion and making history as the first product outside of the cheese and butter industry to receive this award.

To date, we have won over 50 awards at the benchmarking event, with eight of these seeing us honoured with the highest acclaim– the sought-after Qualité Award – in their respective categories.

Our Mission

Provide nutritious and tasty dessert experiences for health and happiness.

Our Vision

To be the leading healthy dessert company in South Africa.

Our Values

Instill a culture that inspires people to grow, develop and be successful.

Take ownership and responsibility for our own actions – “If it is to be, it is up to me”.

Being the best in class.

Build constructive working relationships in an engaging atmosphere, giving a sense for the group and beyond.

Work together to create greater value.