Summer Campaign December 2016

To celebrate the summer of December 2016 to January 2017, Marcel’s launched a selection of four new summer flavours.

We announced the coming of summer with a bang, and enabled consumers to connect with the new products on a personal level by personifying each flavour to suit a range of summer styles/trends with names such as, Cool Coconut & Mango, Tempting Tropico, Playful Pavlova, and Bold Black Forest.

Each flavour was styled according to respective personalities and styles associated with summer, and we asked the consumer…

What’s your summer flavour?

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