Heritage Campaign September 2016
On Heritage Day 2016, Marcel’s launched two new flavours to celebrate the diversity of our South African history, culture and tradition. Their Melktert and Peppermint Tart flavours were bound to get the country excited for September.
Allowing each flavour to have it’s claim to fame, Marcel’s introduced & marketed the respective flavours separately throughout the first two weeks of September and used the last two weeks to show them off together. Every week one of the flavours had a “buy one, get one free” special to create awareness and hype around the new flavour.
These flavours are now part of the Marcel’s rotational flavours.