Less Naughty, More Nice February 2016
With the summer of 2016 in full swing, the new Marcel’s flavours also let you cheat the heat while staying true to your figure. The two new flavours, Lemon Poppy Seed and Natural Homestyle Yoghurt, are low in fat, with the latter flavour also containing less sugar than other Marcel’s flavours. So now you can enjoy a sweet delight without cheating on your diet. It’s a treat that’s less naughty and more nice.
To get customers excited about the new flavours, they will be encouraged to share photos of themselves cheating the heat with #CheatTheHeat on social media to receive a free Marcel’s froyo.